How often are your copyright-protected assets illegally downloaded or distributed?
Typical Estimate: Whenever we ask that question of the successful artists and organizations we work with, their answer is pretty consistent: "Oh, a lot – probably a few thousand times a week."
Actual: Imagine their surprise when they learn that it happens hundreds of thousands of times a day.
Web 2.0 has made all forms of media – music, movies, video, software, games, books and publications – readily available on demand to fans, customers and readers worldwide at an unprecedented level. It’s a phenomenon that artists and copyright holders couldn’t have dreamt of just ten years ago. At the same time it has also thrown the doors wide open for illegal access.
Digital media and assets are being copied, distributed, downloaded and shared at an equally unprecedented rate, and that translates into a massive loss of revenue opportunity, royalties, license fees and income. The law provides remedies to recoup these losses, but pursuit of infringers in the courts also carries a heavy cost: Negative Publicity, Exorbitant Legal Fees, and the long term repercussions of Lost Fans and a Shrinking Market base.
How can digital rights holders stay whole financially without alienating their market?
Tough question. Simple answer: GetAmnesty™ from Nexicon
Get Amnesty accepts the following credit card and payment services:
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